Starting from Scratch

Having an online business is awesome, it’s thrilling for a lot of reasons; you get to be in the creative space and set your own rules, mentally you are always forced to think outside the square and stretching your comfort zone whilst doing something you love.  Also the fact that another human being is willing to part with some of their hard earned dollars to buy a product that you imagined and than made with your own hands gives you such a high that I wished the internet was invited when I was in high school so I could have started early on rather than working at Maccas for all those years. However I have totally forgotten what it’s like to start a business from scratch.

The business I own with my sister Gingerbread Corner started over 4 years ago, I remember our first sale (that wasn’t a family member or friend) and also the ugly/happy dance we did when our Facebook page hit 1000 “likers”. BUT I have forgotten the angst and disappointment for the first 2 months when we got NO orders and our first market were we made prepared over 500 cookies to sell and sold like 20 of them.

Since I had forgotten about how it feels to be anonymous again in the online world when I took a nose dive on the 1st of January 2015 and listed my first felt pattern on Etsy.I was disheartened when nothing sold within the first week.

Starting from scratch_002

To date (almost 3 weeks later) I am still sale-less (if that’s even a word), but I have had over 171 views, and 23 of my items added to people’s favourite list and 5 admirers according to my stats page.

Starting from scratch_001

Now I can’t tell you if this is good or not because there isn’t a benchmark to measure against, but I have to say it is thrilling when someone does “favourite” one of my items. Therefore I will wait and continue googling phrases like “how to boost my views on Etsy”, “how to make a sale on Etsy” and stuff like “how to gain more traffic”. I will persist and be patient and remind myself that there is no such thing as a overnight success.

I am hoping in a couple of months time I can tell you that I’ve made my first sale on Etsy, but I won’t be sharing my ugly/happy dance with you. I know how the internet works and once you release something out there you ain’t never gonna get it back, and I don’t want that to haunt me later in life. What if I want to run for Prime Minister or something along those lines in the future… can you imagine the smear campaigns!

Until next time stay creative, live a life that makes you feel alive and forever challenge the status quo!

Janet Kai

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